Everybody loves to use gifs – and by now they are an essential element of digital communication. Why then, one might ask, are there so few gifs related to museums, art, and culture?
The gif search engine GIPHY was founded in February 2013 by Alex Chung and Jace Cooke. It quickly gained popularity and became an integral part of social media and everyday communication for millions of people around the world. Today, GIPHY says it reaches 700 million users every day and that users send an astounding 10 billion pieces of content on a daily basis.
Although some big names in the international museum scene have a presence on GIPHY, many small institutions, museums, and galleries are not yet on the platform. That’s where Museumszeit comes in: we started creating playful gifs around visits to museums, arts & culture. These gifs can be used on your Instagram Story, in TikTok clips, or in tweets.
Find our gif stickers right here: www.giphy.com/museumszeit
